![]() ![]() In comparison, Horizon Worlds (Meta Platforms) attracts numbers hovering around 300,000 players per day on average The platform receives an average of more than 40 million players a day. Roblox's numbers so far can be dreamed of by Meta Platforms or Epic Games. Roblox created the game of the same name back in 2004, and despite its outdated graphics, it still attracts millions of players. Roblox was chosen because of the 'record amount of time' spent in the platform by players.The second 'Universe of Play' world will provide a platform for younger players, featuring characters and heroes from WalMart's flagship 'holiday' and entertainment products The open world of 'Walmart Land' will be supported by actor Noah Schnapp, recognizable in the popular Netflix series 'Stranger Things.' The world will provide virtual music festivals, with popular artists, and virtual products, mirroring goods available in real WalMart stores and advertised by popular influencers.The company wants to attract the attention of Generation Z (born after 2010) to virtual reality and believes that through product familiarization, consumers will return the favor in the future by preferring the 'met early' shopping network.Walmart said the decision to join the metaverse is driven by trends among the company's youngest generations of customers, and highlighted the role of the pandemic, which has resulted in a continuing trend of sales in the virtual space. ![]() Shares of both companies are gaining ahead of the opening: retail giant Walmart (WMT.US) yesterday informed investors of a deal with Roblox (RBLX.US) and the opening of two immersive experiences in the virtual 'metaverse' space.
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